Shanghai Rose : VI SYSTEM REGULATION

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Logo layout
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Logo color
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basic typography
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Color on Bright background
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Color on Dark background
Showcase:
Shanghai Rose : VI SYSTEM REGULATION

YEAR:2014
CLIENT:Shanghai Rose / LD&K
make VI SYSTEM REGULATION
Designed basic VI Regulation about Typography(3 language)/color/basic material without logo design for promotions.
That base concept is Shanghai’s Luxury historic architecture with modern Cafe bar & Club.

Black sense 2013A/W PV

Showcase:
Black sense 2013A/W PV

YEAR:2013
CLIENT:Black sense
Video edit / motion graphics
2013A/W collection PV (1min20sec) for Japanese Apparel
Art direction : Kei Ozawa
Film Direction : Ryo Miyamura
Shooting Direction : Wataru Ishida

VI : UIH Visual direction

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201306drbroucher-sample-1 201306drbroucher-sample-2

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Shanghai United Imaging Healthcare Co., Ltd

Showcase:
VI : UIH Visual direction

YEAR:2013
CLIENT:Shanghai United Imaging Healthcare Co., Ltd
Visual direction design / Research
Focus to “How to make a bridge between China with world”, start from design research and analyze, make direction for local designers with basic design knowledge, and make design Regulation about Typography / Logo / Color / design styles.

Shanghai United Imaging Healthcare Co., Ltd. (UIH) offers advanced medical equipment and medical IT solutions. We provide medical institutes with innovative solutions covering diagnostic imaging, radiotherapy equipment, service, training, and medical IT. We aim to fundamentally lower medical costs, improve healthcare quality, and expand access to healthcare services.

LOGO : Golf shop bird’s nest

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Showcase:
LOGO : Golf shop bird’s nest

YEAR:2013
CLIENT:eighteenSANTA Golf Club / Harmonize Golf Management Ltd.(HK)
Logo design
Logo design for Golf Shop at Shanghai/China.

That’s name come from Golf terminology, like Birdie / Eagle / and more. 2nd origin is Beginner friendly shop, like “nest”. Logo design concept come from those key words & visualised.