VI

Motion Logo : CLUB FUSION

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Showcase:
Motion Logo : CLUB FUSION

YEAR:2014
CLIENT:Sino Group co.,Ltd
Logo mark design, Motion Logo design
Logo mark design, with regulation and motion Logo for CLUB FUSION that new club at Shanghai.
Add : Xintiandi, South Block, 5/F, Lane 123 Xingye Lu.

HRS LOGO DESIGN&VI regulations

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Showcase:
HRS LOGO DESIGN&VI regulations

YEAR:2014
CLIENT:HRS / 互人森（上海）投資管理有限公司 / Human Resource Station（Shanghai）Investment Management Co.,Ltd.
Logo design
Human resource management and recruiting company, based Shanghai / China. LOGO design mark for that and LOGO type regulations in English and Chinese variation.

VI : limoncello capri piu

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Italy limoncello capri piu Web site
http://www.capripiu.com/

Showcase:
VI : limoncello capri piu

YEAR:2014
CLIENT:Shanghai XinLong Trade CO., LTD
Branding / Graphics
limoncello capri piu is one of the local brand on Italy. XinLong trade, they import those to China when they have some problems. One of that, capri piu don’t have VI/BI regulations because they are family management company. Second, XinLong need localising to China that means Chinese Type characters and Graphics. My works is those localised branding , first check their graphic works on Italy, Logo, and analyze type face, style, visual tones. On second steps, think and looking for Chinese Font that compare with EN Font, make it “Looks like Same”.

Shanghai Rose : VI SYSTEM REGULATION

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Logo layout
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Logo color
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basic typography
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Color on Bright background
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Color on Dark background
Showcase:
Shanghai Rose : VI SYSTEM REGULATION

YEAR:2014
CLIENT:Shanghai Rose / LD&K
make VI SYSTEM REGULATION
Designed basic VI Regulation about Typography(3 language)/color/basic material without logo design for promotions.
That base concept is Shanghai’s Luxury historic architecture with modern Cafe bar & Club.

VI : UIH Visual direction

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Shanghai United Imaging Healthcare Co., Ltd

Showcase:
VI : UIH Visual direction

YEAR:2013
CLIENT:Shanghai United Imaging Healthcare Co., Ltd
Visual direction design / Research
Focus to “How to make a bridge between China with world”, start from design research and analyze, make direction for local designers with basic design knowledge, and make design Regulation about Typography / Logo / Color / design styles.

Shanghai United Imaging Healthcare Co., Ltd. (UIH) offers advanced medical equipment and medical IT solutions. We provide medical institutes with innovative solutions covering diagnostic imaging, radiotherapy equipment, service, training, and medical IT. We aim to fundamentally lower medical costs, improve healthcare quality, and expand access to healthcare services.

LOGO : Golf shop bird’s nest

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Showcase:
LOGO : Golf shop bird’s nest

YEAR:2013
CLIENT:eighteenSANTA Golf Club / Harmonize Golf Management Ltd.（HK）
Logo design
Logo design for Golf Shop at Shanghai/China.

That’s name come from Golf terminology, like Birdie / Eagle / and more. 2nd origin is Beginner friendly shop, like “nest”. Logo design concept come from those key words & visualised.